Independent Television Commission
19 March 2003
Digital television penetration in UK households has exceeded 40 per cent for the first time, according to new figures published today.
Quarterly statistics released by the Independent Television Commission show that DTV take-up stood at 41.4 per cent of households at the end of last year.
Digital terrestrial television out-performed all other platforms in terms of growth, the report states. Current estimates indicate that that the Freeview service, which broadcasts free-to-air digital channels, reaches 1.3 million homes in the UK, with 300,000 households joining up in the fourth quarter of 2002.
During the same period Sky added more than 227,000 paying subscribers, leading the pay TV market with 6.3m UK households.
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