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Familiarity Boosts Digital TV Uptake

14 April 2003

Research released today by the Independent Television Commission has found that people are more likely to switch to digital television once they understand the benefits.

The finding comes from a study of 300 homes in the West Midlands which were provided with free-to-view digital reception. Before the trial around a fifth of participants said they were not interested in receiving digital TV, although aferwards, some 68 per cent said they would convert and only a small number still had no interest in changing over from their analogue set.

The project, called 'Go Digital', was co-ordinated by the ITC and jointly funded by a number of organisations including broadcasters, telecommunications providers and digital TV equipment manufacturers.

Results from the study will inform the Government's Digital Television Action Plan.

Read the full announcement and study findings

News provded by eGov monitor


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