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Countdown to New Drive to Get UK Online

7 May 2003

Final details have emerged of the national campaign that the Government will launch next week to encourage reluctant members of the public to try out the internet for the first time.

The publicity blitz for the "Get Started" campaign commences this Sunday with a storyline in Coronation Street featuring a reference to improving IT skills in a UK Online public internet access centre.

The main campaign will run from 12 May to 30 June, although organisers do not expect any new users to visit the centres in the first week.

Based on this assumption, the Office of the e-Envoy has informed centres that they will receive a toolkit of promotional material to promote the campaign for the week of 19 May, a week after the main launch, and in the meantime to download the publicity information from websites.

Participating centres will offer visitors free introductory "starter sessions", focusing on helping users to set up an e-mail account to encourage return visits, as well as registering with the UK Online citizen portal.

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