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Brent Begins New Campaign to Boost Take-Up

29 May 2003

The London Borough of Brent has launched a major new drive to encourage residents to make greater use of the council's award-winning website.

The campaign, titled "Brent People Do It Online", is designed to raise public awareness of the benefits of the internet to new or reluctant users, particularly those from socially excluded or disadvantaged groups.  The council has produced a leaflet and themed posters which will be distributed throughout the borough.

Speaking at yesterday's launch event, hosted at the weekly tea dance at the town hall, Council Leader, Councillor Ann John commented: "Although Brent is a forward looking borough in terms of the services it offers online we still have some way to go in making the public aware of what the council website has to offer.

"Campaigns such as this will hopefully raise awareness and help to bring the council closer to the community it serves."

Don McDonald from NW London Online, an organisation providing computers and internet training to local minority groups, commented: "NW London Online is bringing computer technology to excluded groups by working with organisations as diverse as homeless centres and disabled charities.  The council's website is a valuable source of information for everyone living in Brent and we are happy to promote its benefits to our user groups."

The campaign coincides with the Government's national 'Get Started' campaign to encourage more people to get online.

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