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Digital Breakthrough for Freeview

10 June 2003

New research released yesterday by Freeview, the free-to-air digital television service, indicates that previously hard-to-reach groups are buying adapters in significant numbers.

Early figures on take-up of the service show that two out of five customers are aged over 55, almost three-quarters of buyers are aged 35 or above, and that approval ratings for the new technology are high. For some nine in ten customers, Freeview is the only digital system in their household and nearly three-quarters of those pople are completely new to digital.

A total of more than 800,000 adapters have been sold since the product's launch in October.

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