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Councils Surveyed on CRM
23 June 2003

Councils are being offered financial incentives to take part in a £4.25 million programme exploring best practice in the implementation of Customer Relationship Management (CRM) strategies in local government.

The National CRM Programme, launched ih London last week, is one of the 16 national projects approved by the Deputy Prime Minister's Office which will provide the framework for the future development of local eGovernment. The programme aims to provide tools, approaches and techniques to help councils improve their understanding of how to exploit CRM technologies for delivering better services. It will also establish a supplier forum to ensure the IT industry supports CRM roll-out across local government. At the launch event, councils were informed how they could be eligible for funding elements of the CRM local government toolkit, with a number currently being sought to provide "proof of concept" or validation of the Programme's key products before their final publication.

Councils are also being invited to take part in an online survey to help the national programme gain a better understanding of CRM's "perception and status" in local authorities. Further details are available at:
http://www.salfordadvance.org/crmsurvey/

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